One of the most important features in quantified self is the ability to export your data in an open format. Fitbit lets you download your personal data if you subscribe to a premium membership. Alternatively they provide an API at dev.fitbit.com/ that allows developers to interact with Fitbit data in their own applications, products and services.
In a blog post at quantifiedself.com Mark Levitt shows a way how to export your Fitbit data into Google Spreadsheets.