Google Ads, the globally renowned advertising platform, empowers numerous businesses to strategically place ads, reach prospective customers, and grow their presence. The kaleidoscope of data that Google Ads provides forms the bedrock of insightful business decisions, higher return on investment, and the optimization of AdWords campaigns.
While Google Ads features a user-friendly interface for data access and management, some tasks often benefit from a programmatic approach. In response to this need, Google provides the AdWords API.